Athlete Advocate Consortium (AAC), announced two additions from the University of Arkansas men’s basketball team to their roster for the upcoming season — Jalen Graham and Jordan Walsh. The Northwest Arkansas-based NIL organization, which was created last year, also announced the local non-profits each of these student-athletes will work with and promote.
Talk Business and Politics Article – Bryan Hunt on NIL venture: ‘Either you think it’s genuine, or you don’t’
Bryan Hunt is heir to one of the largest transportation companies in North America.
He’s also a generous guy with a great sense of humor. It’s helped him deal with some misinformed reactions to his latest business venture.
“I always turn everything into humor,” he said. “Let’s just say I have been laughing a lot.”
AAC is also not a nonprofit group. According to the Arkansas Secretary of State’s office, Bryan Hunt filed paperwork to create the Athlete Advocate Consortium LLC in October 2021.
For the first time, student athletes across the country have the right to benefit from their own name, image and likeness (NIL). Since the NCAA announced changes to NIL policy in June of last year, there has been a whirlwind of activity with management companies and potential sponsors looking to engage NCAA athletes like Arkansas’ senior guard JD Notae.